It's hard to get two guys to say "I love you" to one another. Even when it's a father to a son.
Starting this Father's Day, Budweiser sets the standard for bonding with your bud.
The Father-Son Pack
To kickstart the Bud-To-Bud campaign, limited edition consumer 2-packs would be featured in stores leading up to Father's Day.
For those who want to make this Father's Day a special one, Budweiser has created a Brewmaster's Reserve, commemorative 24oz. 2-pack pack. Fathers and sons will be able to create personalized bottles, commemorating stories and messages.