Budweiser: Bud-to-Bud

It's hard to get two guys to say "I love you" to one another. Even when it's a father to a son.
Starting this Father's Day, Budweiser sets the standard for bonding with your bud.


The Father-Son Pack

To kickstart the Bud-To-Bud campaign, limited edition consumer 2-packs would be featured in stores leading up to Father's Day. 


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Bud-To-Bud Pack

For those who want to make this Father's Day a special one, Budweiser has created a Brewmaster's Reserve, commemorative 24oz. 2-pack pack. Fathers and sons will be able to create personalized bottles, commemorating stories and messages.



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Copywriters: Reilly SchlittNic Orangio